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October 2015 SEE Monthly Update -
Life at the Pumps: Gasoline Demand—Analysis in Two Graphs

RBOB gasoline futures price contract 1

U.S. gasoline demand

This month's note will be brief.

As the graphs above show, year-over-year gasoline prices are lower and demand is higher. This is occurring quickly, which is notable because in the short term, gasoline demand is fairly inelastic. "Inelastic" means consumers don't/can't immediately change our buying behavior with a price change. In the short run, we don't buy larger or more vehicles or use more gasoline in direct (1:1) proportion to the price drop. Over time, demand is more elastic—it does change more. Thus, the one-year demand increase in reaction to the gasoline price reduction is even stronger than it appears.

This is also compelling given the background of increasing corporate average fuel economy (CAFE) standards required for new cars. The graph below shows the increase in average fuel economy for light vehicle sales.

Average Fuel Economy

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           Copyright 2015, Starks Energy Economics, LLC. This information is confidential and is intended only for the individual named. This information may not be disclosed, copied or disseminated, in whole or in part, without the prior written permission of Starks Energy Economics, LLC. This communication is based on information which Starks Energy Economics, LLC believes is reliable. However, Starks Energy Economics, LLC does not represent or warrant its accuracy. This communication should not be considered as an offer or solicitation to buy or sell any securities.

           I, Laura Starks, do hereby certify that, to the best of my knowledge, the views and opinions in this research report accurately reflect my personal views about the companies and their securities as of the date of this report. These viewpoints and opinions may be subject to change without notice and Starks Energy Economics, LLC will not be responsible for any consequences associated with reliance on any statement or opinion contained in this communication.

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